Source: http://plau.co.Plau. License: All Rights Reserved.

Nicho de Bichos is one of the oldest petshops in Rio. 20 years old this year, but brand spanking new with a new identity designed by Plau with the help of Fabio Corazza, an amazing illustrator from São Paulo.

The logotype is hand-lettering inspired by the multi-functional Neutra, which we used for the text.

Even though the illustration sets the retro-modern tone, the typefaceNeutraface(as always) lends just the right touch for the communication and complements the illos ever so nicely.

On the store's interior decor, we usedFilmotype Brooklyn, adding a touch of casual/handmade to an otherwise geometric look.

Source: http://plau.co.Plau. License: All Rights Reserved.

Source: http://plau.co.Plau. License: All Rights Reserved.

Source: http://plau.co.Plau. License: All Rights Reserved.

Source: http://plau.co.Plau. License: All Rights Reserved.

Source: http://plau.co.Plau. License: All Rights Reserved.

Source: http://plau.co.Photo: Rodrigo Saiani. Plau. License: All Rights Reserved. Artwork by Rodrigo Saiani.