H. Berthold AG letterhead, 1961

News|Fonts in Use|Florian Hardwig 2015-12-22 00:42:12

Collection Thomas Maier. License: All Rights Reserved.

From back when it was usual to address gentlemen only. Also note that the typewritten text doesn't use the eszett. A lowercase 'o' is used in place of zero.

This letter accompanied a Akzidenz-Grotesk, sent to a printing plant in Karlsruhe which, unlike the H. Berthold AG, isTrump-Deutsch(1936) was already 25 years old at this point. This Gotisch was Georg Trump's only blackletter design, and his second realized typeface after City (1930). While these two early families were released with Berthold, all C.E. Weber foundry. Georg Trump died on this day 30 years ago.

Collection Thomas Maier. License: All Rights Reserved.

Collection Thomas Maier. License: All Rights Reserved.

Like the letterhead, the rubber stamp combines Trump-Deutsch and Walbaum-Kursiv.

As Indra Kupferschmid puts it, Trump-Deutsch andWalbaummake for a "perfectly fitting and little surprising combination for something German. Not that this particular one was a classic combo, but a strict roman and a blackletter is not something rare, and these two typefaces from the Berthold catalog combine very well. They are a good representation for where classic German mass taste in type was before mid-century modernism and outside of vernacular lettering."

Berthold Types

Berthold Types

C.E. Weber

C.E. Weber