Source: http://www.ungirodisporcosud.com.© Patch Hofweber 2013. License: All Rights Reserved.

For Pista Malmø's spring classic race, the 2013 site builds upon Neutrafaceas a starting point we needed a fitting text face and webfont stand-in for titling.Proxima Nova, albeit a tad ubiquitous at this point, was a good match. Mark Simonson's Art Deco influences are toned-down, but still evident in the minuscule 'a', among other glyphs.

The titling stand-in proved to be difficult a task:Brandon Grotesque's corners were too soft,Le Havreused a faux-bold and had other inconsistencies, andRelayhad apertures that were far too open. The answer was in front of my nose –Telefonwas a perfect match. With one exception – the 'R's leg connected near the stem, rather than right out on the bowl. Luckily, Monokrom was kind enough to sponsor with an alternate 'R', making for a special little event.

Photo © Gustaf Emanuelsson 2013

Source: http://www.ungirodisporcosud.com.© Patch Hofweber 2013. License: All Rights Reserved.

Source: http://www.ungirodisporcosud.com.© Patch Hofweber 2013. License: All Rights Reserved.