Source: http://www.flickr.com.Uploaded to Flickr by Nick Sherman and tagged with "gillkayo" and "lazybones". License: CC BY-NC-SA.

You've likely seen the D'Aiuto storefront if you've walked down 8th Avenue just south of Penn Station, past a string of low-rent XXX shops and steam-table buffets. D-'-A-I-U-T-O, the sign reads in blocky hot-pink capital letters. […] This is the last remaining vestige of the Baby Watson empire, a kingdom built upon cream cheese nearly a century ago.

Jamie Feldmar on capitalnewyork.com