Source: http://www.flickr.com.Uploaded to Flickr by Joe Clark and tagged with "helvetica". License: All Rights Reserved.
Box Vox:
Loblaw's "generic" No Name® brand, was launched in 1978, but not officially registered as a Canadian trademark until 1985. One of the most well-known generic brands, its distinctive yellow and black packaging was originally designed by Don Watts.
Wikipedia:
In keeping with the generic nature of the product line, the original No Name packaging showed no branding — only text with a basic product description and name, such as "freshly ground coffee" or "fabric softener," on a solid background. Years later, a "No Name" registered trademark appeared. While other generic lines presented their packaging as black on white, Toronto designer Don Watt chose black, boldface text in a Helvetica font, all lower case, on a bright yellow background, as a means of attracting the attention of shoppers.
More in Joe Clark's "generic" set and photos from a 2010 Don Watt exhibit.
See also Sainsbury's.
Source: https://en.wikipedia.org.Photo by Diclements via Wikipedia. License: CC BY-NC-SA.
Source: http://www.flickr.com.Photo by "Light Collector" on Flickr. License: All Rights Reserved.
Source: http://www.beachpackagingdesign.com.License: All Rights Reserved.
Source: http://www.charlottepantry.com.License: All Rights Reserved.
Source: http://www.charlottepantry.com.License: All Rights Reserved.
Source: http://www.flickr.com.Uploaded to Flickr by Joe Clark and tagged with "helvetica". License: All Rights Reserved.
Source: http://www.flickr.com.Uploaded to Flickr by Joe Clark and tagged with "helvetica". License: All Rights Reserved.
Source: http://www.flickr.com.Uploaded to Flickr by Joe Clark and tagged with "helvetica". License: All Rights Reserved.
Source: http://www.flickr.com.Uploaded to Flickr by Joe Clark and tagged with "helvetica". License: All Rights Reserved.
Old and new packaging from the No Name® product line.
