Source: http://irvingandco.com.License: All Rights Reserved.

"Irving have updated the packaging for the complete range of John Lewis' own brand toys. Working across seven categories from Pre-school through to Games, we have created a clean, simple design which focuses on the key attributes and values of each product category and age group. For pre-school we collaborated with Monotype to develop a bespoke rounded version of Gill Sans for John Lewis." — Irving & Co

Source: http://irvingandco.com.License: All Rights Reserved.

Source: http://irvingandco.com.License: All Rights Reserved.

Source: http://irvingandco.com.License: All Rights Reserved.

Source: http://irvingandco.com.License: All Rights Reserved.

Source: http://irvingandco.com.License: All Rights Reserved.