2 Go ("To go") Packaging for Pei's Place

News|Fonts in Use|Stephen Coles 2014-02-10 23:30:55

Source: http://activatingthearchive.rit.edu.License: All Rights Reserved.

"Located in the sky lobby on the 11th floor of the Centrust Miami Tower, Pei's Place cafeteria was named after the building's architect I.M. Pei. The logo was created under the art direction of designer Michael Bierut, while working at Vignelli Associates in the late 1980s. The logo uses two different typefaces;ITC DidiandITC Avant Garde Gothic. The colors that are used represent the stop, yield, and go of a traffic light." — Flora Qiangwei Zhu

Source: http://activatingthearchive.rit.edu.License: All Rights Reserved.

Source: http://activatingthearchive.rit.edu.License: All Rights Reserved.

Source: http://da.aiga.org.AIGA Design Archives. License: All Rights Reserved.