Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.

Paula Scher'sFounders Groteskas the primary family and a subtly modified version of Optimo'sTheinhardtfor secondary text.

The subtle modification of the 'T' in Theatre to match the 'Q' in Queens is a brilliant touch at bringing the identity to perfection.

Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.

Source: http://new.pentagram.com.Pentagram. License: All Rights Reserved.