Tourism of Moldova visual brand identity

News|Fonts in Use|Dmitri Moruz 2015-05-02 07:13:15

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Official dress

A self-initiated project of a visual brand identity proposal to be used by Tourism of Moldova. The solution makes extensive use of the color yellow and a bespoke typeface, Molda Bold, created specifically for this project. The project is designed in a way that is easy to maintain and cost-effective.

Because of the fact that there is a low awareness of Moldova, there is a need for bold and straightforward communication. Moldova is a small southern country that needs a bold typeface. Molda Bold is a modern interpretation of old letterforms. The typeface contains an alternate comma that shows the geographical contours of the country.

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Advertising

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Brochure spread

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Brochure cover

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Souvenirs

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Umbrellas

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Guide book

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Tote bag

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Molda Bold type

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Large bag

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Stamps

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