Source: https://www.flickr.com.Scan by SenseiAlan. License: All Rights Reserved.

Found in Hot Rod Magazine, October 1969.

Most of Coke's iconic "It's the real thing" ads of the 1970s were set entire in Helvetica, but this one — perhaps the ad that debuted the campaign — has a tagline set inTimes New RomanBold, which was the brand's advertising typeface during the previous few years.