Source: http://www.pentagram.com.Copyright © 2015 Pentagram Design. License: All Rights Reserved.

"As the legalization of marijuana gains momentum across the U.S., the category is poised for explosive growth. Working at the forefront of this movement, Snoop and his team wanted to establish a brand that avoided clichés for a more sophisticated image that would still represent fun and a good time. The identity centers on an iconic marijuana leaf playfully constructed of jewel-like facets, accompanied by elegant packaging that is layered with laid-back California cool."

Source: http://www.pentagram.com.Copyright © 2015 Pentagram Design. License: All Rights Reserved.

Source: http://www.pentagram.com.Copyright © 2015 Pentagram Design. License: All Rights Reserved.

Source: http://www.pentagram.com.Copyright © 2015 Pentagram Design. License: All Rights Reserved.

Source: http://www.pentagram.com.Copyright © 2015 Pentagram Design. License: All Rights Reserved.