Day three of TYPO Berlin has kicked off with an interesting and entertaining presentation in which Jonathan Barnbrook – socially and politically conscious graphic and type designer, typographer, and all around great chap – explains both the philosophical concepts and design rationale behind his typefaces. If you already want a taster of the conference, check the #typo10 hashtag in Twitter, and see the first photos being added to the TYPO Berlin 2010 Flickr Pool.

Things I have learned at TYPO Berlin so far (sorry mister Sagmeister):

It can be very hard sometimes to make up your mind about what presentations to attend, and you always end up regretting missing something.The organisers, technical crew and assistants, and moderators are so very friendly and efficient.The TYPO translators are incredibly good.Erik Spiekermann and I have at least two things in common – we both love marzipan and had a lot more hair 25 years ago.Alessio Leonardi is pretty insane and unpredictable, but always in a very good way.I shouldn't attend presentations on topics I already know about, good as they may be.After all it's not bad to be scheduled against coffee break (inside joke with webfonts.Rich Roat sure can cram a lot of information in a little over an hour.I knew it would be bad to be scheduled against Carlos Segura.It can get frustrating when you show images too fast.A bug in the software can have equally impressive and disastrous consequences for a kinetic sculpture.One shouldn't sacrifice a lecture if one of the two lunchtime lectures only lasts half an hour.If Martin Majoor and Sébastien Morlighem are presenting, buy their book and have it autographed on the spot.Niels "Shoe" Meulman can do monumental graffiti wearing a two-piece suit.About twenty people in the TYPO Hall audience call someone who isn't their biological father "dad".I still don't like certain types of anti-aesthetic design.You are bound to be severely disappointed by your graphic design idols.Somehow you can manage to have a Q&A session when your aimless presentation can be summed up in two platitudes: "Do your work with passion." and "I surf and have a fit girlfriend with great boobs."Advertising with dog poo is a good idea after all.Eike König is like a diesel – he needs a little time to get up to speed, but once he does, oh boy, it's fireworks.

Header image:Booooooo! by Jens Tenhaeff