On bus stops, in magazines, and on TV: they're color schemes and shapes and ideas that we're exposed to every day. We take them for granted, these images, because they seem so commonplace. But someone created them.

In the new book "100 Ideas That Changed Graphic Design" by Steven Heller and design critic Veronique Vienne, some of the most unique and game-changing images are featured and discussed. As more and more options pop up for the art of graphic design--doesn't it seem like every other person you meet these days calls themselves a "graphic designer?"--the book breaks down the origins and inspirations for some of the design world's classiest and most ubiquitous tricks.

Ideas That Changed Graphic Design

Ideas That Changed Graphic Design

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Psychedelia

The language of the 1960s rock and drug artists became commonplace for graphics as well.

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Laurence King Publishing

(via Brainpickings)