Source: http://www.vivement-mai.fr.Vivement Mai. License: All Rights Reserved.

In May 2012, François Hollande was elected President of France. The identity of his campaign was build around the typeface Bello, a rather uncommon choice for a presidential campaign. After the electoral victory some loony French people nicknamed Bello the French Gotham, but hey… don't believe all rumours.

Source: http://www.vivement-mai.fr.Vivement Mai. License: All Rights Reserved.

Source: http://www.vivement-mai.fr.Vivement Mai. License: All Rights Reserved.

Source: http://www.vivement-mai.fr.Vivement Mai. License: All Rights Reserved.

Source: http://www.vivement-mai.fr.Vivement Mai. License: All Rights Reserved.

Source: http://www.vivement-mai.fr.Vivement Mai. License: All Rights Reserved.