| Description: |
Every single glyph of Helvetica has been redrawn and redesigned for this expansive new edition Ð which preserves the typeface's Swiss mantra of clarity, simplicity and neutrality, while updating it for the demands of contemporary design and branding. Helvetica Now comprises 48 fonts, consisting of three distinct optical sizes: Micro, Text and Display. Each one has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helvetica and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. The Micro sizes address an issue Helvetica has long faced Ð that of being 'micro type challenged'. In the past, the typeface struggled to be legible at tiny sizes because of its compactness and closed apertures. Helvetica Now's Micro designs are simplified and exaggerated to maintain the impression of Helvetica in tiny type, and their spacing is loose, providing remarkable legibility at microscopic sizes and in low-res environments. There's also an extensive set of alternates, which allow designers the opportunity to experiment with and adapt Helvetica's tone of voice. This includes a hooked version of the lowercase l (addressing a common complaint that the capital I and lowercase l are indistinguishable) as well as a rounded G, and a straight-legged R, a single storey a and a lowercase u without a trailing serif. In the past, designers had to nudge, trim and contort the design to create stylish display-type lockups with Helvetica. Helvetica Now Display was designed and spaced with those modifications in mindÑsaving effort and providing more consistent (and more stylish) results. ÒHelvetica is the gold standard,Ó says Monotype Type Director Charles Nix. ÒTo use it is to claim that you are the ultimate expression of whatever your brand aspires to be. Its blankness is its power.Ó Project Originators: Otmar Hoefer, Jrg Schweinsberg, Jrgen Siebert, Erik Spiekermann Designers: Jim Ford, Steve Matteson, Charles Nix, Tom Rickner, Alexander Roth, Juan Villanueva, Jan Hendrik Weber, Terrance Weinzierl Production Team: Thomas Caldwell, Deb Gonet, Mary Hanson, Henning Krause, Karl Leuthold, Olli Meier, Marianna Paszkowska, Inka Strotmann, Roger Waindle, Sue Waksmonski Marketing Team: Amy Aylward, Melissa Centrella, Bill Davis, Ana De Jesus, James Fooks-Bale, Nicole Hastings, Bernhard Hofmacher, Katie Hogan, James Minior, Rebecca Price, Bernhard Prger, Andy Rodger, Alexandra Schwarzwald, Aisra Shervani, Carl Unger, Gretchen Walker |